Client need: For this latest addition to Casillero del Diablo’s growing family of wines, they asked DAf to create storytelling and immersive visuals for Diablo Volcanic Cabernet, with an eye on the millennial market. 

DAf’s response: As each of the campaigns we have previously done for this wine family, we created a world, this time focusing on the  volcanic origin of the wine, both for the visuals, featuring glowing lava and rough textures and the campaign slogan, which is “Fiery Roots, Volcanic Soils.”

The takeaway: Worldbuilding and storytelling can take center stage, telling wine consumers everything they need to know.